Creating programs tailored to your business goals
People.
Strategy.
Process.
Technology.
Sales Compensation Structures That Drive the Right Behaviours
Date: Tuesday, June 2, 2026
Time: 10:00–11:00 AM EST
Platform: Webinar
We’ll Cover
Compensation plans shape behaviour, but not always in the way companies intend. When incentives are poorly designed, teams may focus on the wrong activities, chase short-term wins, or create unnecessary tension between revenue, margin, and customer experience.
In this webinar, we will explore how to structure sales compensation in a way that reinforces the right priorities and supports healthier long-term performance. We will look at common mistakes, what behaviours different compensation models tend to drive, and how companies can better align incentives with strategic goals.
Who Should Attend
- Business owners reviewing whether current compensation structures support the right outcomes.
- Sales leaders responsible for incentive design and performance management.
- Organizations seeing misalignment between pay structure and sales behaviour.
- Teams looking to improve accountability and motivation through better compensation design.
Learning Objectives
- Understand how compensation plans influence sales behaviour.
- Identify common compensation design mistakes.
- Learn how to align incentives with business priorities.
- Explore ways to reinforce healthier and more strategic sales habits.
Meet Your Speakers
Agnes Lan, P.Eng., MBA | VP of Sales at Change Connect
With extensive experience across diverse industries, Agnes leverages her expertise in long lasting transformative strategies, organization design, and sales efficiency to drive tangible results.
Explore More Insights
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